How do you market yourself?
How do you market your web site?
How do you sell your skills?
How do you seek new business?
How do you develop long-term relationships?
These questions and more are all par for the course in the Marketing segment of the Web Master program.
We will take a look at how to get your foot in the door at larger interactive agencies, and we will also address the freelance approach - how to set sail and keep the boat afloat. This includes contracts, invoicing and any other formalities of doing business in the Digital Media industry.
For web projects, we will discuss the benefits of the world of social networking and Search Engine Optimization - both significant tools in seeing that your developments are seen by the people who are looking for them, as well as ensuring that your developments are getting as much traffic as they can.
